Link Building 101

June 30th, 2009

Hyperlinks are the heart of the world wide web. They basically allow you, or your reader, to move from one website to another by clicking on a piece of text, a picture, or anything else that has been hyperlinked.

Links are good. You want them lots of them.

Link to other websites, and have other websites link to you, both are critical to the sucess of a blog or website.

Following a link is one of the easiest and most popular ways people find new sites. If a writer recommends a link to a product or another article it makes that site more trustworthy and makes you more likely to go there. So, the more times people link to you the more traffic you will get.

If you link to other sites, search engines view this as providing a valuable service (sorta giving other sites cred), and if other sites link to you, search engines think you must have valuable content, which means you will rank higher and that means more free traffic!

Linking to other sites also means you don’t have to re-invent the wheel. You can write a great short post that links to a longer article, or maybe link to something you don’t understand, or to a great video, the possibilities are endless.

Building links you will become part of a community. In every niche there are the ‘guru’s’, the top – most respected – sources, linking to them and providing useful content that they can link back to will make you part of a powerful virtual network.

People only will link to you if you have quality valuable content though. You need to make sure you’re clear on what that value is.

Summing it up:

Inbound links make your site trustworthy

Inbound and outbound links makes Google happy

Building links helps build your name as an industry leader

Here’s 101 Ways to Build Links
It’s a great place to start

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Be Consisent

February 10th, 2009

Regularly updating your blog is almost as important as writing good content. People expect your updates almost subconsciously, no one will notice if you don’t blog, they just won’t come back to your site. If you blog once a day. Do it once a day. Every day. If you blog once a month. Do it once a month. Every month.

A blog is about new content and designed for that content to be constantly and continually updated. Google, as well as other search engines rate your blog based on tons of different factors, one of them is current relevance. Blogs rate well in Google because they’re viewed as a current source of knowledge, which means your blog about computers is going to outrank sites a couple of years old, especially if your niche is something that rapidly changes. Basically, new quality content is good for SEO (Search Engine Optimization).

Consistent quality posting gives off the feeling that you actually put some work into running your blog. Make sure you write good stuff that helps someone or has some sort of value, no one wants to read useless crap. Whether it’s a personal blog or for your business, or even if it is your business, looking like you actually give a shit about writing posts will bring, and keep, traffic.

So let’s break it down,

Decide how often you want to post and stick to it, seriously. Lazy bloggers are poor bloggers.

More updates = Happy Google = Free traffic

Don’t contribute to the internet jetsam and flotsam

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Talk to Your Readers

November 30th, -0001

Respond to your readers comments. Acknowledging that your readers exist makes them feel important. If you’re lazy all you have to do is comment back with a simple thank you. Doing that will make your readers more inclined to come back and will create more of a personal feel to your blog. Every single person visiting your blog is a potential customer, or at the very least a potential dedicated reader. Let them know they’re worth your time.

Oh and don’t forget to respond back if they respond to your response!

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